About Marketing
A City College of San Francisco Marketing degree or certificate prepares students to plan, manage, and measure all aspects of marketing.
In its annual survey of senior executives at leading companies, the Association of National Advertisers identified marketing as the skill most sought after in employees.
If marketing is your chosen field, then an Associate degree in Marketing, which focuses on marketing as a key element of business to support a company's overall growth strategy, is right for you. In contrast to a general management program, all courses in this degree are marketing focused. Companies seek graduates because they are prepared for leadership positions and have the analytic and strategic skills to be both generalists and specialists.
The program’s core curriculum of general marketing courses includes marketing, advertising, management supervision, professional selling, international marketing, and microcomputer marketing applications. The curriculum combines classroom instruction, practical experiences, coordinated part-time employment, and internships.
Explore Potential Careers
Studying Marketing can lead to a variety of different jobs or career paths. Below are just some of the many options you will have!
- Advertising
- Professional Sales
- Marketing Research
- Business Management
- Business Promotion
Program Options
Click on the degree or certificate you're interested in earning to see a sample map of courses to take to complete your goal from start to finish.
Please note that the course maps provided are just an example to help you get started. Please meet with a counselor to personalize the plan to you and your Academic goals.
View Requirements in College Catalog
Semester 1
Course Number |
Course Title |
Units |
Notes |
MRKT 140 |
Introduction to Marketing |
3 |
|
GNBS 119 or SMBS 135 |
Introduction to Business or Ownership and Operation of a Small
Business |
3 |
|
ENGL 1A + 1AS |
University-Parallel Reading and Composition + Support |
4-6 |
|
RÐÇÊÓƵ GE Area A |
Communication and Analytical Thinking |
3 |
|
Degree Applicable Elective |
|
|
|
Total Units: 16-18
Semester 2
Course Number |
Course Title |
Units |
Notes |
INTR 163 |
International Marketing |
3 |
|
MRKT 122 |
Professional Selling |
3 |
|
MRKT 145 or MABS 60 |
Computer Marketing Applications or Introduction to Computer Applications for Business |
3 |
|
RÐÇÊÓƵ GE Area E |
Humanities Requirement |
3 |
|
MATH 46, MATH 60 or 860, ET 108B, or ET 50, or PSYC 5, or ECON 5, or LALS 5, or PHIL 12A, or FIN 136M or higher math course (or equivalent) |
Math Graduation Requirement |
3-8 |
|
Total Units: 15-18
Semester 3
Course Number |
Course Title |
Units |
Notes |
MRKT 150 |
Consumer Behavior |
3 |
|
MRKT 170 |
Advertising and Integrated Marketing Communication |
3 |
|
MGT 231 |
Introduction to Supervision and Management |
3 |
|
RÐÇÊÓƵ GE Area C |
Natural Sciences Requirement |
3-6 |
|
RÐÇÊÓƵ GE Area H |
Ethnic Studies, Women's and Gender Studies and LGBTQ Studies |
3 |
|
Total Units: 15-18
Semester 4
Course Number |
Course Title |
Units |
Notes |
MRKT 180 |
Social Media Marketing |
3 |
|
Degree Applicable Elective |
|
3 |
|
RÐÇÊÓƵ GE Area D |
Social and Behavioral Sciences Requirement |
3 |
|
RÐÇÊÓƵ GE Area F |
United States History and Government Requirement |
3 |
|
Degree Applicable Elective |
|
3 |
|
Total Units: 15
Required courses:
Course Number |
Course Title |
Units |
Notes |
MRKT 122 |
Professional Selling |
3 |
|
MRKT 140 |
Introduction to Marketing |
3 |
|
MRKT 150 |
Consumer Behavior |
3 |
|
MRKT 170 |
Advertising and Integrated Marketing Communication |
3 |
|
MGT 231 |
Introduction to Supervision and Management |
3 |
|
INTR 163 |
International Marketing |
3 |
|
MRKT 180 |
Social Media Marketing |
3 |
|
Total Units: 21
Choose one of the following Business options:
Course Number |
Course Title |
Units |
Notes |
GNBS 119 |
Introduction to Business |
3 |
|
SMBS 135 |
Ownership and Operation of a Small Business |
3 |
|
Total Units: 3
Choose one of the following Computer options:
Course Number |
Course Title |
Units |
Notes |
MABS 60 |
Introduction to Computer Applications for Business |
3 |
|
MRKT 145 |
Computer Marketing Applications |
3 |
|
Total Units: 3
Overall Total Units: 27
Transfer Options
The program coursework you complete at City College will satisfy lower-division requirements for related majors at several colleges and universities. Have questions about transfer? Visit the Transfer Center for help, transfer information, and/or to speak with college representatives.